Your business can be more than a space to sell things, it can be a space that evokes positive emotions in your customers.
Despite the digital revolution, brick and mortar wins when it comes to experience, according to Hyprop Investments’ Kimaal Baker. “That’s because as people, we value experiences that we can share with our friends and family,” he says. “Your store should be less of a space to sell things, but an environment that builds community, engages, educates and entertains the shopper.”
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