Did you know that consumer expectations are reshaping the next retail business model?
South African consumers are looking for a full slate of shopping options, according to PwC’s ‘Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model’ report.
Your customers want it all – a physical store location that’s convenient, an easy-to-use website that offers them the ability to find and buy your products, and user-friendly mobile sites or apps – and you need to adapt to compete.
“The physical store still offers consumers a tangible experience which cannot be replaced,” says John Wilkinson, Retail & Consumer Industry Leader at PwC. “However, online channels enhance the shopping experience.” Regardless of where or how customers buy from you, they demand convenience, easy access to information and a transparent, real-time view of the retailer’s inventory, he explains.
Immediate access to products and the ability to see, touch, feel and try the items on is the reason most South African consumers prefer shopping at a physical store. Add to the appeal of your store by incorporating technology to help enhance their shopping experience.
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