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Welsford’s Bistro and Bakes

Posted by Sureswipe on 2 August 2017


“SureSwipe’s new Integrated Payment Solution
means that our average transaction now takes just 2 seconds
to process, which has changed our business.”

About Welsford’s Bistro and Bakes:

Welford’s Bistro and Bakes was established as a family-based catering business from a beautiful house in Higgovale, Cape Town on the 1st January 2015.  By April the same year, the demand for their fresh food catering services had expanded and the company purchased a restaurant in Observatory with a much larger kitchen.

Today, the company has three divisions  - a catering service, a bakery, and restaurant, the latter providing a venue for special events over weekends.



According to Nelson Ferreira, Welford’s Bistro Director, with the company’s rapid expansion programme and plans to acquire another venue in the near future, they had outgrown their historical card payment system. The transaction speeds were slow, and due to the layout of the premises, there was not enough network coverage to support these machines.

“We were incredibly frustrated, as our card machines kept bombing out and our customers would have to walk to the nearby ATM and withdraw money, which was not good for business and customer relations,” he added.


Nelson said that they looked for a solution they could rely on for maximum transaction speeds and quick turnaround times.



transaction, which has not only been a game changer for the business, but for also for their customers.

“SureSwipe’s Integrated Payment Solution in-premise uses the restaurant’s full dial-up system, but also has a back-up modem, which results in peace-of-mind as it guarantees total uptime of the network.”

This new integrated payment solution is geared for medium to larger retail operations, as it accommodates expansion and large volumes of transactions. Previously, a retailer required a number of partners to run an integrated Point-of-Sale system  - a connectivity partner, a card acceptance partner and a processor  - with separate contract costs.  With SureSwipe’s new solution, there is one point of contact contract providing all these services.

“Because SureSwipe is an independent payment provider, their support is extremely efficient and prompt, which is important to us as a fast turnaround customer-centric operation,” he added.

Topics: Sureswipe News

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