With the exciting sound of Christmas music, gift wrapping and eye-catching décor filling the stores, it’s safe to say that the festive season is fast approaching. But with it being the busiest time of year with the highest amount of foot traffic – are you prepared for the rush and is safety still a top priority in your store?
We’ve compiled our top five tips to help you impress your customers this festive season, boost sales and end a rather challenging year with a bang.
PREPARING FOR THE FESTIVE SEASON
- TRUST YOUR EXPERIENCE
If you’ve survived the festive season before, you’ll have a pretty good understanding of what worked and what didn’t. Did you have a reliable card machine? Did you have enough stock? Were your trading hours long enough? Did you have enough staff? Use your past experiences to ensure a successful, smooth-sailing season.
- MAKE A PLAN TO STOCK UP ON EXTRA INVENTORY
You’ve done your best to anticipate the crowds, their needs, and be prepared, but was it enough? Make sure you have a plan to purchase extra inventory quickly if your holiday sales are better than expected. If you have know of a trusted sanitizing brand - be sure to stock up.
- SAFETY IS STILL KEY
While things have pretty much returned back to normal, it is still imperative to follow strict safety regulations with high traffic times and COVID. Customers want to feel safe and secure, so ensure peace of mind by sanitising after every transaction, wiping down regularly and providing sanitizing stations
- TRAIN YOUR SEASONAL EMPLOYEES
You know you’ll be busier than usual this holiday season, which means you may have hired a couple of extra employees. Invest your time and train them properly. Even though you may not see the benefits now, rather ensure their training is thorough for a better customer experience. You’ll also feel less stressed about an unexpected rush of people in store.
- RETHINK YOUR DÉCOR
All stores want to be seen as joining in the Christmas spirit. However sometimes too many decorations can make a space feel cramped and take away from the actual product.
A smart way to solve this is to use your product as part of your decorations. Take Le Creuset for example, a brand who builds a ‘tree’ out of their pots. Louboutin put Santa in heels and a bottle store created mini reindeers from beers. These are the things customers remember. So create a memorable experience and watch your sales grow.
THINK LOYALTY PROGRAMMES THIS FESTIVE SEASON.
Want to level up on customer service over the Christmas period?
Talk to us about a cost-effective loyalty programme. We can assist with a solution that helps you communicate directly with customers through email and SMS.
Call 0860 200 111 or fill in your details here and we’ll call you back.