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Millennial and (Gen Z) consumers and their influence on the retail industry

Posted by Sureswipe on 6 June 2018

Contrary to popular belief, younger generations of shoppers actually prefer visiting brick-and-mortar retail outlets.  To entice them to spend with you, why not try a loyalty programme?

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Topics: gift cards, loyalty, retail, tips, Growing Your Retail Business, Mastering Marketing and Promotions

How to make more money in independent retail

Posted by Sureswipe on 2 May 2018

As competition in the retail space heats up, independent business owners need to focus on building loyal customer bases to grow revenue.

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Topics: gift cards, loyalty, retail, tips, Growing Your Retail Business, Mastering Marketing and Promotions

Happy Staff Equals Happy Customers

Posted by Sureswipe on 29 August 2017

 

As a retail business owner, you know the important role your staff plays in customer relations. They can make or break experiences – create lasting impressions good, or bad. Here’s how you can build and maintain a positive, self-motivated retail team.


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Topics: Growing Your Retail Business, Mastering Marketing and Promotions

This buyer psychology hack can increase retail purchase volumes

Posted by Sureswipe on 28 July 2017

 

How independent retailers - like you - can apply insights from a leading consumer behaviour expert to improve revenue (and profit) without having to resort to discounting.


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Topics: Mastering Marketing and Promotions

The art of advertising - beyond the billboard

Posted by Sureswipe on 27 January 2017

The year is 2017 and it turns out that we are all juggling our normal jobs while being journalists, marketers, advertisers and everything in between. The invasion of social media has changed the world we live in and taken it online. So what does this mean for your business?

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Topics: advertising, marketing, Mastering Marketing and Promotions, word-of-mouth

How to put the spring back into your marketing

Posted by Sureswipe on 15 September 2016

The start of spring has many connotations that allow for great marketing strategies that promise to rejuvenate your business. Have you ever considered using the same marketing strategies internally to shake the staff’s winter blues? Here is how you can create a spring ready marketing strategy while working on team building - without the cost of a seminar or motivational speaker.

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Topics: Mastering Marketing and Promotions