Every year on October 20th, we pay homage to chefs around the globe and recognise their noble profession. This year, more than ever, we celebrate the restaurant industry and your customers that propel it forward due to the devastating implications that COVID-19 has had on the industry.
Across the country, daily traffic to restaurants dropped drastically. Closures of restaurants caused a ripple effect among related industries such as food production, liquor, wine, and beer production, food and beverage shipping, fishing, and farming.
In light of International Chef’s Day, we encourage local businesses to support and frequent local restaurants, so that we can help them gain traction once again - always complying with safety regulations.
TIPS ON HOW YOUR RESTAURANT CAN THRIVE DURING LEVEL 1
- MAKE YOUR RESTAURANT FEEL LIKE A SAFE HAVEN FOR GUESTS
The first step in combating coronavirus is to make your restaurant as hygienically clean as possible. Pay special attention to any surface customers touch, like light switches and doors, and any system that circulates air. Use in-store signage (visit our Resources page to print out) and hang in-store to remind customers that you’re practicing all safety precautions.
- UTILISE SOCIAL MEDIA TO THE MAX
Social media marketing is one of the most powerful digital marketing avenues available to restaurant owners. Keeping it real on social pages and tactfully communicating about the challenges COVID 19 has brought to your business makes you authentic and relatable – qualities that your audience will appreciate.
- PROMOTE FOOD HOLIDAY EVENTS
Even if diners end up going to restaurants less frequently during this period of social distancing, they might still come together for notable calendar events such as Easter, Boss’ Day, Mother’s Day, Graduation celebrations, and so on.
- GET CREATIVE WITH PROMOTIONS AND DELIVERY
Given the constraints of a likely pared-down menu and slower foot traffic, here are a few ideas on how to drive people into your restaurant.
- Work-from-home lunch. For those working from home and struggling with cabin fever, turn your restaurant into a (thoroughly sanitized) cafe-style coworking space during lunch hours. Throw in FREE Wi-Fi to sweeten the deal.
- Cooking classes. People want to be continuously inspired with new meals. Launch a small-group cooking class with your chef to inspire some creative dishes and create much-needed talkability and PR. You can even do this online, through live channels or Youtube.
OPEN UP YOUR RESERVATION POLICIES. Lower rates of walk-ins and new bookings mean that you should plan to overbook more than usual. Make more inventory reservable available across booking channels. This is a good time to leverage third-party booking channels.
As we venture into the new norm of dining out, we wish our clients in the restaurant industry the best of luck in successfully navigating the future.
DOES YOUR RESTUARANT WANT TO BOOST CUSTOMER SATISFACTION AND DRIVE LOYALTY?
Talk to Sureswipe about a cost-effective Loyalty programme. We can assist in customer retention through a platform that helps you communicate directly with customers through email and SMS. Call 0860 200 111 or fill in your details here and we’ll call you.