It’s almost that time of year again. The biggest shopping day of the year where excited customers dash through stores, eager to get their hands on the next best Black Friday deal.
It’s a day characterized by long lines, chaos, crowded stores and shoppers. The absolute opposite of what the retail experience has become during the pandemic.
At Sureswipe, we urge our valued business owners to be more creative and targeted in their approach to Black Friday 2020 so that consumers continue to spend.
TIPS ON HOW TO SURVIVE AND THRIVE THIS BLACK FRIDAY:
- CONSIDER EXTENDING YOUR BLACK FRIDAY
Who says Black Friday need only be one day? Consider extending it. This intensifies your efforts to minimise the spread of COVID, allowing you to be proactive with deep cleaning and disinfecting high touch areas each day. Customers can then rest assured knowing that they are getting their hands on hot deals. Safely.
- LENGTHEN THE RETURN WINDOW
Business owners should consider loosening their return policies to give people more time to seek refunds on unwanted items, hopefully steering them to do so in January or February when gifting sprees are over.
- DRIVE GIFT CARDS
Gift cards capture sales that would otherwise be lost to sold-out items, while giving you time (and money) to restock. It also prevents a surge of people rushing instore which goes against pandemic protocols.
- THINK INSTORE LOGISTICS
Remove items and structures that take up space in your store to free up room for more people, and less crowding. Some stores have removed fixtures to free up space while others have made their aisles one way to control and direct traffic.
- GET CREATIVE SOONER
The sooner you start planning – the better. Think of exciting and interesting ways that your business can reward its customers. Be sure to follow our Facebook page for creative Black Friday deals across various industries.
SHOW YOUR MACHINE A LITTLE LOVE THIS Black Friday.
It’s going to be working hard for you, so be sure to give your SS Card Machine a little tender loving care this Black Friday - so that it can continue to perform optimally and ensure better business.
- Charge it overnight. There’s nothing worse than trying to charge a machine during trading hours.
- Use the correct charging unit.
- Try not to run the battery completely down. A shopper won’t want to wait for you to recharge it.
- Keep your device clean. Be sure to disinfect it after every use.
DOES YOU WANT TO BOOST CUSTOMER SATISFACTION AND DRIVE LOYALTY?
Talk to Sureswipe about a cost-effective Loyalty programme. We can assist in customer retention through a platform that helps you communicate directly with customers through email and SMS. Call 0860 200 111 or fill in your details here and we’ll call you.