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Propelling a cycle of success

Posted by Sureswipe on 25 September 2019


When father and son duo Andy and Andre Terlouw launched Lynnwood Cyclery in 2012, they were looking for a change of pace.

Both keen cyclists, the business owners made the decision to exit the motor industry and follow their passion for cycling instead.

Having built up three major Renault Dealerships in Pretoria since launching his first workshop in 1972, Andy retired from dealerships and revisited the idea of owning a cycling store – something he had also done in the past – as a way to combine his love of cycling with a business.

Andre, who also felt he needed a change, went into the new business as his father’s partner. Now they just needed to find a unique concept that worked for them.

Finding the right fit


After a meeting with Specialized Management, it was clear that the Specialized cycling brand would suit Andy and Andre’s needs. Similarly, the Specialized team welcomed the opportunity to open the brand’s first concept store in Pretoria through Lynnwood Cyclery.

Passion has played a key role in the store’s success, which in turn led to a second store being opened by 2014 in Centurion. “A very successful Cycle Club was started by Andre, myself and three other fellows in 2012 and now has over 700 members,” says Andy. 

The cycle club created a community that has naturally benefited both stores, as customers want to feel a sense of belonging, and will naturally support retail stores that deliver on this need.

As a concept store, Lynnwood Cyclery is also impressive. “The Lynnwood store area is about 600 square metres and consists of a large floor and display area, a body geometry fit studio, a large workshop, a parts store, various bike and parts storage areas, a coffee shop and offices,” says Andy.


The perfect partnership


Both stores are stocked up with the latest model Specialized Road bikes, mountain bikes, shoes, helmets, tyres, and clothing, as well as other cycling-related accessories and spares. However, while there was a large variety of cycling gear to choose from, Andy and Andre’s customers needed an alternative method of payment for their biking needs.

“We first heard about Sureswipe in 2015 through a fellow Specialized Bike shop, Complete Cyclist,” says Andy. “We use their card payment machines and Gift Card programme. The main differentiator when dealing with Sureswipe is the service and rate charges that they offer. We haven’t looked back.”


If you want to make card payments easier for your customers or offer them the option of using gift cards, contact Sureswipe today on 0860 200 111 or click here and we’ll call you back.

Topics: spotlight

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