Did you know that ‘Promotions’ can sometimes lose you customers?

Your instore ‘promotion’ is so big that you’ve sold out all of the good stuff. If that happens, it’s time to take the signs down until you have more stock, or you’ll risk upsetting customers and losing their future business.

“Have the advertised products in stock, and ensure that products that are on sale are correctly priced,” says C De Meyer-Heyderych, a specialist in Customer Relationship Marketing and Services Marketing. “If products are out of stock, put a label on the shelf indicating when you expect new stock.”