The food and beverage industry has been one of the hardest hit during the Covid-19 pandemic. With the recent annoucement of a harsher lockdown, restaurants have been restricted to take-outs only which could have a massive effect on the survival of their business.
In this article we share some of the advice we are giving to our restaurant and food service clients in these turbulent times in the hope that even the smallest change can make the biggest difference.
Encourage people to buy gift vouchers.
Many restaurants have turned to encourage customers to buy gift vouchers for future visits or gifts. This will bring in cash in the short term and ensure that you have guests in the future.
Ensure your food delivery system is reliable.
If you own a restaurant and you don’t already have a food delivery solution established, now is the time to get it set up – and set up fast. Implementing third-party food delivery services such as Mr Delivery, and Uber Eats are the easiest way to accomplish this task in a timely and effective manner. These service providers not only feature thousands of couriers, but also millions of customers ready to order with a simple tap on their smartphone.
Offer curb side pick-ups.
Customers can place their orders online or over the phone, and when they arrive at your door they can remain in their vehicle as one of your staff members brings the food outside in a safe, hygienic manner.
Protect and build your brand.
They say that reputation is defined during the tough times. Think about how you are communicating with your guests. Think about doing things that add value to your customers, even if they can't or won't come to you right now - maybe think about offering some of your best recipes on a blog or do a Facebook Live video to answer cooking or cocktail questions for instance.
Build great content.
Use the time to get creative, set photography competitions for your teams, get them coming up with brilliant ideas for social media and plan marketing initiatives for when you are back at full steam and ready to maximise your business.
Relook your packaging.
Packaging is more important now than it’s ever been. Owing to this, various manufacturers have launched innovative and eco-friendly solutions, employing materials such as aluminium and paper, to cater for the growing need for sustainable, more hygienic, and safer packaging.
July is Independent Retailer Month.
Independent Retailers are our neighbours, friends, and family, whether they’re running the corner store bakery, local hairdresser, or craftsmen who bring us the best in cheeses and handcrafted furniture, Independent Retailer Month reminds us to support local business in their efforts to not only survive, but thrive.
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